HEMA – short for Hollandsche Eenheidsprijzen Maatschappij Amsterdam is the newest addition to Kingston’s main shopping street. This is a Dutch company which opened its first shop in Amsterdam in 1926 and now has 700 shops worldwide. The Kingston store is the second shop in the UK (the other is in Victoria Station). The brand is synonymous with ‘simplicity, clarity , quality and honesty’. They sell ‘everything for the home and for you‘: home, bathroom, kids, study, cooking, selected food and beauty products.
The store replaces French Connection on Clarence Street, the main pedestrianised shopping street in Kingston.