Boux Avenue’s Boux Belles has opened in Bentall Centre bringing an elegant and fun range of hand-crafted, fashion-inspired lingerie and nightwear collections to Kingston.
In just 3 years, 24 stores have opened throughout the UK. Boux Avenue, created and owned by Theo Paphitis, has built a reputation for offering affordable luxury, by capturing the essence of contemporary to vintage designs for women, to enjoy body- beautiful inner confidence.
With customer experience central to Theo Paphitis’ philosophy, Boux Avenue captures the essence of luxury lingerie and nightwear – whether you are looking for the sensuality of hand-trimmed lace, the decadence of silk or this season’s go to colours.
Boux Avenue’s boudoir-style décor provides an amazing personal customer shopping experience. They offer ‘easy to find size’ drawers, a personal bra fitting concierge service and luxurious fitting suites, equipped with three body complimenting smart light settings to replicate day, dusk and night. It’s all designed and combined to make sure you walk out with the perfect fit, style and colour.
The lingerie ranges consist of day to night sets including the ever popular “Chloe” that provides an enviable cleavage, whilst maintaining a natural shape. Boux Avenue has the full works from body contouring shapewear solutions, sizes 30A to 38G and over 60 styles and shades of individual knickers. Plus gorgeous silk and satin wedding sets, including the celebrity favourite “Mrs” diamond motif silk kimono, as worn by former Miss England, Georgia Horsley, on her wedding day to McFly’s frontman, Danny Jones.